WHAT IS INTERNAL BRANDING?
Today, internal branding is one of the most important aspects of an organisation’s branding strategy in their quest for competitive differentiation. An organisation that isn’t aligned on the inside often fails to deliver its brand consistently to external stakeholders. The best brand growth strategies start from within, where every employee is involved in a culture of brand-building and understands your brand promise, and knows how to deliver on it consistently.
About The Book
INTERNAL BRANDING is your new bible for branding.
This book contains the steps to growing your brand from within, using our 6-step internal brand strategy action plan. Learn how to impact internal audiences with the right strategies so you can build a living, breathing force that will promote your brand better than any marketing campaign out there.
ABOUT The Author: JEROME Joseph
I love everything about Branding
Jerome Joseph CSP, Global Speaking Fellow. Renowned Brand & Marketing Keynote Speaker Creating Branding Experiences through Consulting, Keynotes, Workshops and Coaching.
His keynotes and workshops are simply not to be missed!
He is a bestselling Author of 8 books on Branding.
Jerome Joseph has worked with over 1,000 brands, including many Fortune 500 companies, in 34 countries. In his past experience as a CEO of a public listed brand consultancy and his 23 years of consulting has led to a powerful combination of real-life consulting experience, global expertise, and proven speaking skills. This attributes, make Jerome a sought after speaker in the market, known for his thought leadership, proven methodology and passion for brands.
Jerome Joseph is the bestselling author of 8 books on Branding. He is an award-winning Brand Speaker focused on Brand Strategy, Brand Experience, Internal Brand, Personal Branding and Branded Customer Experience, working across a variety of industries in the B2B and B2C space. With his highly infectious personality, fast-paced and interactive style of speaking & storytelling, audiences can expect to be entertained while attaining a wealth of practical and inspiring insights. His keynotes and workshops are simply not to be missed!
Jerome Joseph holds the Certified Speaking Professional (CSP) designation, which is held by the top 12% speakers in the world as an award for speaking expertise. He was awarded the prestigious Global Speaking Fellow (GSF) in 2015 for speakers with extensive global experience/expertise. He is the 2nd Singaporean to earn this award and the 30th speaker in the world to achieve this. Currently, less than 1% of speakers globally hold this designation. As one of the best motivational and business speakers in Singapore, he also holds the Practising Management Consultant (PMC) designation awarded to experienced industry veterans in consulting. Jerome was also President of the Asia Professional Speakers Singapore from 2017-2018.
In 2018, Jerome Joseph was recognized as one of the Top 30 Global Gurus in Branding in the world and is the only Asian from Asia to be on the list.
In 2019, he was ranked as #5 in the world as a Global Brand Guru.
WHAT WE DO
TRANSFORMING BRANDS AND EMPOWERING ORGANISATIONS
The Brand Theatre Impacts Brands through Brand Consulting, Brand Culture alignment, Branded Customer experience and Brand Training. All Business is Show Business – Every brand must deliver world-class performances to connect to their audience. Experience is Everything – Brands must be strategic, innovative & engaging at all stakeholder touch points.
23 years, 35 Countries, 1000 Brands and 1,000,000 people. The Show must go on!
Having impacted audiences in over 33 countries, we comes prepared with ideas, answers, and challenges that inspire people to grow their brands.