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The branded cultures contribute greatly to defining the personality of the organization and, in turn, personality is one of the
Employee Brand is an expression of the identity of the worker in line with the cultural codes of his employer
When you think about internal branding, you often fall into the mistake of focusing all efforts towards exclusively achieving the
A brand capable of changing our thinking, creating an emotion or causing us a feeling is one that has worked
Having the right and well-integrated people and having a good working environment is necessary, but not sufficient conditions. Get employees
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