CASE STUDIES

We’ve done a lot of work over the years and changed countless lives. Learn from our experiences.

WINNING COMPANIES AND BRANDS

Across 33 countries, we’ve impacted Fortune 500 MNCs, SMEs, and government agencies. Take a look at their success stories today.

BASF

THE PLAN

BASF was initiating an internal campaign called ONE BASF. The aim was to reinforce its internal brand across key offices in the region. Research was undertaken to understand BASF values and the objective of the initiative. The knowledge contributed to the crafting of the ONE BASF Brand Strategy Map. Following that, we devised the Brand Discovery Workshop.

After interactive sessions, lively discussion, and action immersions, the Brand DNA of ONE BASF was established. Internal Branding workshops were devised to transmit what was discovered in the Brand discovery sessions to employees across the company. 

THE OUTCOME

BASF emerged as a company newly equipped with thorough knowledge and clarity on its objectives and greater direction. BASF’s leaders grew in knowledge, and were able to communicate the internal brand essence to their subordinates and employees, thus building upon a growing internal brand culture.

OCBC QPI

THE PLAN

With the aid of proprietary tools Brand Performance to get information, Jerome and his team conducted an extensive Brand audit. The aim was to document the values and culture that underpin the company and department dynamics that enable OCBC to be a global financial services player.

We designed a strategic framework to translate our findings into a comprehensive part of OCBC QPI’s internal brand program. The framework consisted of strengthening Brand identity and expression to increase internal brand awareness and drive a brand champion mindset.

THE OUTCOME

OCBC QPI’s vision, mission, and overall direction were refined and hammered out. As a result, the brand was successfully revamped. We helped OCBC to create strong, positive impressions across the market and its audiences. Consequently, the internal brand position was strengthened and reinforced.

PFIZER

THE PLAN

Our mission was to build and craft a strong internal brand for the following brands: Viagra and OverActive Bladder (OAB). Jerome and his team formulated the Live the Brand and Brand Champion strategy workshops to achieve that lofty goal.

The marketing team worked on its understanding and gained intuitive insights on their own division and parent brands. Through our workshops, they were able to internalise Pfizer values and product brands across key touchpoints in order to keep the brand personality alive.

THE OUTCOME

Teams in both the OAB and Viagra divisions gained solid and reinforced understanding of their brand and were equipped with the knowledge and tools to become more effective brand champions for Pfizer. By become stronger brand champions, Pfizer was able to up its brand game and wow the market across all levels and experience tremendous, increased success.

DBS VICKERS

THE PLAN

DBS Vickers collaborated with Jerome and his team to align the employees within the company with brand values. The objective of the campaign was to increase the quality of service and to instill the Asian Heritage campaign values to the employees. We crafted and provided an end-to-end internal branding campaign to achieve this objective. Our contributions included conducting dedicated employee training through various programmes that were relevant for different level of staff, from high level management employees to reliable frontline staff.

THE OUTCOME

Through various workshops such as the Brand Champion Workshop and the Branded Customer Experience Workshop, DBS was able to position itself as a leading securities and derivatives brokerage firm in Singapore with a strong Asian emphasis, effectively reinforcing and strengthening the overall brand.

ASIA PACIFIC BREWERY

THE PLAN

Jerome and his team were tasked to help the employees to represent APB Brand in general, and distinguish the corporate Brand from individual Brands. By devising the Brand Champion workshop to develop and grow a capable team of brand champions, we were able to empower team members with thorough brand knowledge and to also equip them with the capacity to engage and influence peers to view the brands in the right perspective. To guarantee the longevity of the brand alignment, a comprehensive internal communications strategy was put in place.

THE OUTCOME

As a consequence of our efforts, APB was able to better juggle strong brand personalities and balance them with its own. Its employees are now more confident and knowledgeable, able to project different brand personalities as needed as well as aligning their behaviours with the company’s overarching brand values.

MASTER BUILDER SOLUTIONS

THE PLAN

Master Builders Solutions is founded on the 100 years of research and expertise and is the consolidation of BASF’s extensive range of existing brands, technologies and offerings and the sum total of all expertise and knowledge from years of experience. Early in 2012, BASF anticipated complications in terms of consolidating thirty, well-known brands into a single brand. The primary concern, was the development of an overarching internal brand alignment to ensure consistency across thirty countries around the world.

THE OUTCOME

In this light, BASF engaged The Brand Theatre to facilitate the development and articulation of a strong internal brand that would institutionalise alignment for Master Builders Solutions. Project execution included multiple workshops being delivered across thirty countries, over a two-year period, which inﬂuenced more than a thousand employees. The result, Master Builders Solutions ﬁrmly established a new, robust internal brand and created alignment. This was conﬁrmed through the application of an internal brand champion questionnaire, which showed increased awareness and brand alignment continuity.

Singapore Customs

THE PLAN

The Singapore Customs want to reinforce its brand values through internal communication and reinforcing activity. The Brand Theatre was tasked to develop creative communication medium to help them communicate the organisation’s values to their employees. The scope of work includes internal brand research, planning of communication campaign and the development of communication tools for Singapore Customs.

THE OUTCOME

The Brand Theatre helped Singapore Customs develop internal communication tools such as internal video, branded collateral such as poster, calendar and mug as creative internal activity book to reinforce its brand values and employees have a clearer understanding of the brand values.

Singapore Post

THE PLAN

SingPost wanted to develop a branded service culture among all employees of all levels that truly engaged its customers. It was trying to instill the Brand Values in its employees and increase the satisfaction rate of its customers.

THE OUTCOME

The Brand Theatre helped SingPost developed a strong Service Champion team via our customer experience framework. At phase two, we also impacted frontline staff through a series of branded customer experience engagements to create a customer-centric culture. The SingPost employees showed deeper understanding about the brand and aligned these values to their behaviour.

NUS

THE PLAN

NUS has just re-formulated its brand values to “The Explorer” that is open, courageous and rigorous to bring the university brand as a world class brand. It worked together with The Brand Theatre to strategise and conduct numerous workshops to communicate this new brand values as well as encourage participant to adopt these values in their work.

THE OUTCOME

Through engaging, interactive, highly motivational and fun workshop, participants created a commitment to live their brand. Participants understand about what it means to be a member of NUS and willing to adopt the values in their work.

NTU/NIE

THE PLAN

NIE collaborated with The Brand Theatre to create behaviour alignment amongst its team members. The objective is to enable everyone within the organisation to speak and act in the way that projects the NIE brand consistently. The scope of work includes employee research to gather a deeper insight and the development of internal brand strategy and behaviour map, engagement tools and training tools for different levels of staff.

THE OUTCOME

The Brand Theatre conducted a fun and highly inspiring workshop for NIE employees, the participants understand what it means to be a member of NIE and willing to adopt the values in their work. They also developed a better sense of their department brand and they are more motivated to represent their department brand well to the public.

Homepage Slideshow

CASE STUDIES

WINNING COMPANIES AND BRANDS

BASF

THE PLAN

THE OUTCOME

OCBC QPI

THE PLAN

THE OUTCOME

PFIZER

THE PLAN

THE OUTCOME

DBS VICKERS

THE PLAN

THE OUTCOME

ASIA PACIFIC BREWERY

THE PLAN

THE OUTCOME

MASTER BUILDER SOLUTIONS

THE PLAN

THE OUTCOME

Singapore Customs

THE PLAN

THE OUTCOME

Singapore Post

THE PLAN

THE OUTCOME

NUS

THE PLAN

THE OUTCOME

NTU/NIE

THE PLAN

THE OUTCOME

Contact Information

Contact Information

What we do

What We Do

Sitemap

Sitemap

Copyright

Social Links

VIP only

sign in to enjoy our premium stuff