WINNING COMPANIES AND BRANDS
BASF was initiating an internal campaign called ONE BASF. The aim was to reinforce its internal brand across key offices in the region. Research was undertaken to understand BASF values and the objective of the initiative. The knowledge contributed to the crafting of the ONE BASF Brand Strategy Map. Following that, we devised the Brand Discovery Workshop.
After interactive sessions, lively discussion, and action immersions, the Brand DNA of ONE BASF was established. Internal Branding workshops were devised to transmit what was discovered in the Brand discovery sessions to employees across the company.
With the aid of proprietary tools Brand Performance to get information, Jerome and his team conducted an extensive Brand audit. The aim was to document the values and culture that underpin the company and department dynamics that enable OCBC to be a global financial services player.
We designed a strategic framework to translate our findings into a comprehensive part of OCBC QPI’s internal brand program. The framework consisted of strengthening Brand identity and expression to increase internal brand awareness and drive a brand champion mindset.
OCBC QPI’s vision, mission, and overall direction were refined and hammered out. As a result, the brand was successfully revamped. We helped OCBC to create strong, positive impressions across the market and its audiences. Consequently, the internal brand position was strengthened and reinforced.
Our mission was to build and craft a strong internal brand for the following brands: Viagra and OverActive Bladder (OAB). Jerome and his team formulated the Live the Brand and Brand Champion strategy workshops to achieve that lofty goal.
The marketing team worked on its understanding and gained intuitive insights on their own division and parent brands. Through our workshops, they were able to internalise Pfizer values and product brands across key touchpoints in order to keep the brand personality alive.