INTERNAL BRANDING MASTERY WORKSHOPS
Key training areas backed by powerful strategies.
BUILD SKILLS. STRENGTHEN CREDIBILITY. POWER YOUR BRAND.
Learning outcomes
- How to create engaged employees who build your brand
- Ways to increase employee satisfaction and minimise turnover rates
- How to build a branded organisation culture
- Create stronger team bonds with highly engaging group activities
- Professional insight on turning on-brand behaviour into branded culture
World-class brands can’t be bought. They’re grown – from within. Are your employees motivated to live out the brand? Are your employees contributing to the building of your internal brand at work?
This masterclass will help you foster a culture of brand building, where every employee not only understands your brand promise, but also believes in it and knows how to deliver on it consistently. Infuse every employee with your passion and belief for your company’s brand and watch them become trailblazers. Warning: employee loyalty in the making.
Learning outcomes
- Create a distinctive internal culture that sets you apart from competitors
- Lay the foundation to create brand champions out of every employee
- Boost your brand’s relationship with customers through strong employee engagement
- Gain access to industry-leading strategy templates that are proven and tested
- Apply what you learn in a hands-on internal branding project
- Gain professional advice on the next steps to grow your brand from within
Learning outcomes
- Create brand champions across departments and functions who will motivate the rest of your employees
- Increase employee satisfaction and reduce turnover rates
- Encourage other employees to embrace a branded culture
- Develop a good internal culture reputation among potential employees
- Build a branded organisational culture
- Prepare a team of brand champions who know how to organise and implement programmes
- Gain top-tier, professional advice on the next steps to building your branded culture
For a successful branding of your organisation’s culture, your key leaders must be able to champion the brand values and live it out for the world to see. This is not optional – it’s vital to your company’s growth and success.
In this roundtable, we’ll create a shift in perception of the importance of brand leadership roles and equip these leaders with the right skills and knowledge to guide their employees to living the brand. Empower your leaders, and they will do the rest. Let’s all lead by example!
Learning outcomes
- Turn managers into genuine leaders who are passionate - and whom their employees can emulate and model themselves after
- Drive a culture of thought leadership where each employee is motivated to do better and to make impacts for your brand
- Create leaders who inspire employees and motivate them to live out the brand
- Increase employee satisfaction and reduce employee attrition rates
- Gain cutting edge, professional advice on the next steps to building a branded culture
Many of us don’t yet see ourselves as extensions of our organisation’s brand. However, the people that we meet will always have a perception of who we are and attempt to categorise us based on what we wear, how we talk, and the way we present ourselves on public platforms such as social media. The world is always watching – it’s time to thus take an active role in managing your personal brand.
This workshop aims to empower your personal branding with our proprietary frameworks. We’ll guide you and provide strategies for you to work on your personal brand and improve it dramatically, including how to communicate the way you want others to perceive you. Control the way people look at you, what they see, and what they think of you – so you’ll stand out from the crowd and be as memorable as they come.
Learning outcomes
- Learn how to influence people to perceive you in favourable ways, the way you want to be seen
- Motivate and encourage your leadership team and employee base to become thought leaders in their own right through personal branding
- Discover what your personal brand is within two days
- Gain access to industry-leading personal branding templates that are proven and tested
- Learn how to effectively communicate your personal brand
- Apply the fundamentals of product branding to your personal career
How competent are your customer-facing employees? Are they projecting the intended brand image to your clientele? As a part of branding, the behaviour of your employees hold a great weight, and make up a large part of the impression your customers will have of your brand. There’s no way around it – your frontline employees are your best representatives.
This interactive workshop will transform customer-facing employees – who utilise personal charisma and expert product knowledge to drive your sales growth and revenue – into branded customer-facing employees. These are the people who truly live and breathe your brand and understand how to behave according to every single brand value. They will become an extension of what makes your brand great, and contribute to the overall winning customer branded experience you want to be known and remembered for.
Learning outcomes
- Equip customer-facing employees with tools and knowledge to build your brand
- Increase customer satisfaction levels and manage their expectations more efficiently
- Drive customer loyalty off the charts with branded salesmanship skills among your employee base
- Build a branded organisational culture, even on the frontlines
- Transform your business from charisma-based sales to branded sales and experiences
Learning outcomes
- Build camaraderie and strengthen the working relationship between employees
- Motivate and encourage employees to take initiative and overcome challenges
- Boost morale and productivity
- Get employees to relax and “recharge” together as a team
- Help your employee learn more about your corporate values and what they mean
- Increase employee satisfaction and reduce employment attrition rate
- Build a branded organisation culture where employee engagement is high
Learning outcomes
- Develop a differentiated positioning and employee value proposition
- Create a working environment that is best for your existing and future employees
- Leverage your brand’s goodwill to augment your labour budget
- Gain access to industry-leading strategy templates that are proven and tested
- Increase buy-in and develop a sense of ownership as you and your team develop your very own strategy
- Get professional advice on next steps to create a branded culture
Learning outcomes
- Transform sales approach to one that leverages on your brand
- Drive buy-in to your brand
- Create long-term customer loyalty to your brand
- Increase sales and impress your shareholders
- Get professional advice on next steps
- Increase employee satisfaction and reduce employment attrition rate
- Build a branded organisation culture where employee engagement is high