BUILD SKILLS. STRENGTHEN CREDIBILITY. POWER YOUR BRAND.
LIVE THE BRAND WORKSHOP
Growing your brand from within
INTERNAL BRANDING MASTERCLASS
Building your brand from within
World-class brands can’t be bought. They’re grown – from within. Are your employees motivated to live out the brand? Are your employees contributing to the building of your internal brand at work?
This masterclass will help you foster a culture of brand building, where every employee not only understands your brand promise, but also believes in it and knows how to deliver on it consistently. Infuse every employee with your passion and belief for your company’s brand and watch them become trailblazers. Warning: employee loyalty in the making.
BRAND CHAMPION MINDSET
Grooming advocates to live your brand
BRAND LEADERSHIP MINDSET
Turning leaders into your brand’s trailblazers
For a successful branding of your organisation’s culture, your key leaders must be able to champion the brand values and live it out for the world to see. This is not optional – it’s vital to your company’s growth and success.
In this roundtable, we’ll create a shift in perception of the importance of brand leadership roles and equip these leaders with the right skills and knowledge to guide their employees to living the brand. Empower your leaders, and they will do the rest. Let’s all lead by example!
PERSONAL BRANDING FOR LEADERS
Turn Me On personal branding workshop
Many of us don’t yet see ourselves as extensions of our organisation’s brand. However, the people that we meet will always have a perception of who we are and attempt to categorise us based on what we wear, how we talk, and the way we present ourselves on public platforms such as social media. The world is always watching – it’s time to thus take an active role in managing your personal brand.
This workshop aims to empower your personal branding with our proprietary frameworks. We’ll guide you and provide strategies for you to work on your personal brand and improve it dramatically, including how to communicate the way you want others to perceive you. Control the way people look at you, what they see, and what they think of you – so you’ll stand out from the crowd and be as memorable as they come.
THE BRANDED EMPLOYEE
Extend your brand to every employee
How competent are your customer-facing employees? Are they projecting the intended brand image to your clientele? As a part of branding, the behaviour of your employees hold a great weight, and make up a large part of the impression your customers will have of your brand. There’s no way around it – your frontline employees are your best representatives.
This interactive workshop will transform customer-facing employees – who utilise personal charisma and expert product knowledge to drive your sales growth and revenue – into branded customer-facing employees. These are the people who truly live and breathe your brand and understand how to behave according to every single brand value. They will become an extension of what makes your brand great, and contribute to the overall winning customer branded experience you want to be known and remembered for.