INTERNAL BRAND CONSULTING
Four steps to firing up your brand culture and improving employee engagement.
RESEARCH
What are your organisation’s strengths and weaknesses? How do consumers perceive your organisation? In this stage, apply our proprietary tools to generate valuable insights that are vital in unlocking your company’s potential in the market.
Research and Diagnostic Tools
- Brand Inside™: Employee and Organisational Research Tool
- Communications Audit
- Ethnographic Research
- Employee Diaries
- Employee Surveys
- Employee Brand Scorecard
- Brand Metrics
STRATEGY
Our experience tells us that widely-acclaimed performances are grounded in powerful scripts. Using new insights gained from the research stage, we can craft impactful brand strategies that resonate with customers and establishes differentiation that makes you stand out from your competitors.
Strategic Employee Tools
- Employee Value Proposition
- Employee Promise Development
- Employee Behaviour Map
- Employee Brand Positioning
- Employer Brand Platform
TRAINING
Here is where your internal brand strategies turn into action. Our award-winning coaches come prepared with engaging training programmes to take your employees to the next level. Empower your organisation with dedicated coaching today.
Signature Workshops
- Brand Champions Mindset
- Live the Brand
- Turn Me On: Personal Branding
- Branded Customer Experience
- Brand Leadership
ENGAGEMENT
At this point, it’s important that you showcase your brand to the world. To help you with the premiere, we’ll develop a strategic, integrated communications campaign to send out newly-crafted messages and allow you to shape the perception of your brand.
Engagement Tools and Campaigns
- 360⁰ Marketing/Communications
- Social Media Campaigns
- Experiential Marketing Campaigns
- Interactive Media Campaigns
- Buzz Campaigns
- 360⁰ Retainer Program