Internal Brand Workshop
The internal brand workshop taught on Friday has lasted 4 hours very intense. By far, it is the workshop format that I like the most since in this format we work the essence of your branding. Also, the fact of being in a small group makes you discover things about you that would not have occurred to you alone.
Among the things my students have told me that they have won with this workshop:
- The clarity in your project and focus.
- They have discovered internal brand attributes and their brands that they were not able to see in themselves.
- They have understood that it is okay to be personal since therein lies the charm of a memorable internal brand.
How to create an internal brand workshop on the internet
Whether you are a user of social networks like Facebook, Instagram, Pinterest or professional platforms having a consistent brand will always play in your favor.
Your photos, your texts, your interactions, products, services everything must breathe the same essence. That is why it is very important to be objective and investigate your market, before choosing your brand name, the domain of your website and your name on social networks. Ideally, it should be the same everywhere to avoid confusion.
One of the tips that always give to clients with newly created brands is that they put themselves in the shoes of their ideal client, before launching to create the project. It is better to be practical when choosing your business name than being too creative. If people don’t know how to write your brand name or URL, creativity will play against your branding.
Once you have a brand name, you must work your visual identity and your content. If you have done an analysis of your niche, you will know whom you are going to and how to communicate with your audience. All brands, whether large or small, need an audience. Surely you’ve heard more than once, that you must create a tribe. Well, a “tribe” is nothing more than people who follow your brand because they somehow connect with it. If you know how and why they connect with you, you’ll know how to keep them interested.
Implement Internal Branding Workshop
To implement it, we must first understand that this is based on 3 fundamental pillars:
- The management of relations with employees.
- The talent management of employees.
- The management of investment in human resources.
Now, to simplify, it is necessary that the relations of the employees be positive with the managers since they are the ones who will sell the brand (Employees) and the managers are the ones who sell the brand to the employees in the first instance.
Likewise, investment in human resources is of vital importance since they will be responsible for capturing and selecting the employees that best adapt to the company’s philosophy, that is, their values, objectives, goals, business vision and current management, but they will also be in charge of managing and being the closest contact with employees to know their job satisfaction.
Steps in building internal brand workshop
Train your staff
It is important that your staff stay trained as labor, management and business trends are going by horse and if your staff stays in the time of the caverns, they will not know how to cope with new technologies and that translates into losses for your brand.
Invest in courses, training, seminars, conferences, and workshops for your employees.
Value your performance and skills
This advice I say as an ex-employee of a very important company in my country, where I was a public relations but my skills were never discovered or gave me prominence in anything …
Take advantage of the skills that your staff has, provide spaces for them to express and teach what they know, this will be excellent for departmental integration and union between coworkers.
Use digital media for internal brand projection
While social networks are not everything, you can use them to project the dream brand world to which everyone wants to belong and be accepted.
Join our internal brand workshops. Learn how to build a strong branded culture for your company now. With the right strategies, you can build a living, breathing force that will promote your brand better than any marketing campaign out there. Visit our webpage https://www.internal-brand.com or email us at firstname.lastname@example.org for more information.